Yoel Lipschitz

SVP Market Access


“Access to products goes way beyond numbers and quantities. It’s all about assembling all the pieces together to provide hope and a better quality of life for patients and their families.” 

Yoel is the company’s SVP Market Access, implementing Medison’s market access strategy and execution, embedding market access capabilities across the organization. With a distinguished background in healthcare policy and a deep understanding of market dynamics, Yoel plays a crucial role in ensuring the availability of Medison's products in various markets.

Before joining Medison, Yoel held the position of Deputy Director General for Health Care Organizations and Supplementary Insurance at the Israeli Ministry of Health. He also served as a member of the National Health Services (“Health Basket”) Committee for six years.

Yoel holds a Bachelor's degree in Law (LL.B.), a Bachelor's degree in Economics, and an MBA, all from Bar Ilan University.