Einat is Medison’s VP Marketing & Communications. She leads the company’s global brand, positioning and communications, shaping a clear narrative for Medison’s partnership model and the role it plays in bringing breakthrough therapies to patients around the world.

Einat brings 20 years of experience in global marketing, strategy and communications across B2B and B2C organizations. Her work spans brand building, market insights, digital marketing and the leadership of multidisciplinary teams through growth and transformation. Before joining Medison, she led Global Marketing at Stratasys, including the company’s positioning across manufacturing and medical. Previously, she served as Global CMO of SodaStream, part of PepsiCo, leading the brand across more than 40 markets.

Einat holds an MBA from Reichman University, where she graduated summa cum laude, and a BA in Communications and Journalism, Sociology and Anthropology from the Hebrew University of Jerusalem