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Global Brand Planning and Alliance Lead

Switzerland · Full time

About The Position

Medison offers hope to patients suffering from rare and severe diseases, by forming partnerships with emerging biotech companies to accelerate access to highly innovative therapies in international markets.

As the creator and leader of the global partnership category in the pharma industry, we strive to be Always Ahead, and work relentlessly to bring therapy to patients in need, no matter where they live.

Our values are at the core of every action we take, and we are committed to going above and beyond for the benefit of the patients we serve.

We are a dynamic, fast-paced company, operating in over 25 countries on 5 continents. We are looking for out-of-the-box thinkers, people who are passionate, caring, agile and adaptive, to join us on our mission. If you are looking to make a difference in people's lives, we invite you to join us!                 

The Brand Planning and Alliance Lead has a key role within Medisons’ success as he/she orchestrates the successful collaboration with Medison partners (Alliance Management).

Successful Partnerships are essential in Medisons’ rapid expansion. As the Brand Planning and Alliance Lead for one or more partners, he/she ensures a seamless and added-value collaboration with our partners. He/she drives the partner’s portfolio performance oversight as well as partner related interactions and activities to ensure the ONE-Medison experience for our partners.

He/She will drive through all steps of the partnership life cycle management, starting with the onboarding/transition and provide product-related expertise, business performance management as well as coordination, communication, and governance implementation of the interactions with the partner.

By combining Alliance Management with brand planning, the Alliance lead provides strategic perspective in the collaboration.

He/she may lead key marketing initiatives for the markets, driving business performance of the brand(s) she/she is championing, and providing overall added value.

The Brand Planning and Alliance Lead will report to the Global Head of Brand Planning and Alliance Management.


Responsibilities

  • Alliance Lead for one or several partners, ensuring the overall coordination of the interactions with the partner, providing support to internal commercialization, enabling functions and providing value to partners.
  • Owns the One Medison Brand Planning approach (One Medison Integrated Brand Plan: IBP) for the partnership in scope, by working closely with country colleagues and external Partners to establish excellence in Brand Planning and timely execution in the countries.
  • Owns the One Medison Patient Funnel Model (PFMs) approach for the partnership in scope, including design/evolution, and pressure-testing across all countries. Spare-partners with countries to review, challenge and validate assumptions in a collaborative and cross-functional way. 
  • Oversees the partner’s brands business performance, ensuring coherence and consistency between business metrics (number of patients, units, revenue) and actively identifying gaps to proactively provide explanations, problem-solve and spot areas of opportunities.
  • Orchestrates internal and external stakeholders, ensuring seamless coordination of cross-functional workstreams to ensure adherence to schedule, efficiency and deliverables scope.
  • Partners with Medical, Regulatory and/or other functions to optimize the brand performance and deliver one Medison cross functional plan and partner experience.
  • Oversees implementation of the alliance management governance and cadence for the partnership in scope and ensures progress monitoring, reporting and issues resolution.
  • Adjusts and develops in coordination with the Partners and the countries, the brand plans and ensures their implementation through all available channels (events, printed materials, digital materials, web-platforms, etc) and checks their effectiveness (KPIs design, alignment and tracking).
  • Establishes, develops, and manages collaborative relationships with key external stakeholders and vendors.
  • Coordinate internal and external communications as required.
  • Identifies business opportunities and develops business cases ensuring an agile approach to planning and execution.

Requirements

  • Advanced Degree in Medical Sciences, Marketing, Finance, Economics, MBA or similar field with at least 7 years in Pharma.
  • Previous experience of product launches, brand planning across markets and cross function coordination.
  • Ideally worked in Oncology, Rare Diseases or Highly Innovative therapies.
  • Ideally has experience in brand planning, strategy consulting, and/or business planning.
  • Ability to understand and effectively communicate to both internal and a variety of external customers.
  • Very good analytical skills with deep expertise to analyze different sources of data (commercial, finance, supply) and spot discrepancies and areas of opportunities.
  • Very strong ability to summarize, develop and deliver impactful presentations.
  • Mobile, willing to travel as needed.
  • Highly collaborative and team spirited.
  • Patient centric.
  • Strong communication skills, open style & pro-active.
  • Fluent English is essential
  • Excellent interpersonal skills and ability to successfully maintain professional and trusting relationships.
  • Outstanding analytical skills, including very good command of Microsoft Excel
  • Project management skills as well as very good command of Microsoft Powerpoint
  • Works effectively in highly dynamic and changing environments, displays agility and an excellent communicator.
  • Ability to work with senior members of Medison Partners, international vendors, etc.