PR Director, Marketing & Communications

Israel · Full time

About The Position

Medison is addressing one of the pharma industry’s most pressing challenges: enabling access to breakthrough therapies for patients with severe and rare diseases in international markets where traditional commercialization models fall short. 

As the creator and leader of the global partnership category, Medison has built a first-of-its-kind unified commercialization platform that enables biotechs to effectively plan, optimize and launch their therapies on a global scale. 

With a strong leadership team and a proven track record, Medison is the partner of choice for innovative biotech companies seeking to expand beyond the US, Western Europe and Japan into regions where most of the world’s population resides. Medison’s affiliate-like model integrates commercial, medical and operational capabilities across diverse geographies, accelerating access and delivering life-changing treatments to more patients, faster. 

Medison is on a mission to ensure that every patient, regardless of where they live, has the opportunity to benefit from breakthrough therapies.

The Corporate Marketing & Communications function is being built from the ground up to establish Medison as the category creator and leader and position the company as the partner of choice for biotech innovators.

Responsibilities

Earned media & news pipeline

  • Own the PR strategy and the news pipeline: partnership announcements, launch and reimbursement milestones, PX milestones, leadership additions.
  • Lead the first Global Access Partnership deal activation and major announcements; build the Tier 1 feature story.

Executive visibility

  • Run the byline program (one substantial executive article per month across the four voices) and speaking opportunities.
  • Prepare and media-train spokespeople; manage interviews, press round tables and JPM activation.

Rapid response & issues

  • Run daily monitoring and pre-approved points of view on FDA, biotech deals, MFN/pricing and access delays, matched to the right voice.
  • Own issues and crisis communications protocols and holding statements.

Agency, analysts & measurement

  • Manage the PR agency retainer and deliverables; lead the analyst, investor and influencer program.
  • Own share-of-voice measurement and media analytics; lead and develop the PR Specialist.

Requirements

Education

  • Relevant master’s degree in marketing, communications, journalism, design, business or a related field.

Experience – must have

  • 10–15 years in PR / corporate communications, ideally in biotech, pharma or healthcare, with strong US media relationships (trade and business press).
  • Experience leading major corporate announcements, executive thought leadership and crisis communications.
  • Experience with public-company
  • Agency management and people leadership.

Advantage

  • Experience with BD/partnership deal communications.
  • Familiarity with medical/legal review processes.

Core skills & competencies

  • Media judgment and relationships
  • Executive counsel
  • Writing and editing at Tier 1 standard
  • Calm crisis management
  • Cross-functional influence
  • Fluent professional English