Array

Product Manager Rare Disease

Poland · Full-time

About The Position

Medison is a global pharma company providing access to highly innovative therapies to patients ininternational markets. Medison commercializes highly innovative therapies across international markets, helping to save and improve the lives of patients suffering from the most challenging diseases.

Medison has a deep expertise in local regulatory and market access know-how with uncompromising compliance excellence. It offers an affiliate-like partnership and tailored-solutions for country-specific and regional commercialization, enabling emerging biotech companies to navigate local complexities and to expand their reach to patients in international markets.

Medison is rapidly growing in the international markets backed by 28 years of established operations in Israel, global infrastructure, and partnership network. Medison is headquartered in Israel, with its international markets HQ in Switzerland and commercial hubs across European Partner Markets, Americas, APAC.

The incumbent will be the marketing colleague responsible for marketing planning and execution for the portfolio they are responsible within Medison. He/She will partner closely with colleagues across all functions (Medical, Market Access, PV and Regulatory) including field colleagues (KAM’s) to deliver on all specified commercial goals for the market, including successful product launch and sales targets. Within cross-functional team (KAMs, medical peers) develop and execute in line with strategic and tactical marketing plans. He/she is expected to build and support strong professional relationship with KOLs and relevant HCPs.

Responsibilities

  • Cooperate in the development of Medison Rare Diseases portfolio and company marketing strategies with the therapeutical areas covered by Medison within her/his role. Identify, evaluate and leverage business opportunities in the relevant therapeutic areas.
  • Maximize product performance through excellence in aligned and innovative brand planning and execution
  • Implement and oversee digital marketing strategies to enhance product visibility and customer engagement.
  • Efficiently coordinate product launches, ensuring timely delivery and adherence to budget
  • Understanding of specific pharmaceutical regulations to ensure all marketing activities comply with industry standards.
  • Develop go-to-market strategy for new product launches, define strategic imperatives and marketing initiatives that resonate with the target market
  • Execute successfully in line with all agreed business plans and Company initiatives
  • Build strong professional cross functional relationships, focus on achieving the goals as a team
  • Maintain strong relationship with key partners.
  • Actively participate in business meetings with partners including partner training sessions, conferences, etc.
  • Define/develop effective marketing activities, tactics, campaigns and tools, such as product brochures, sales aids, advertisements, electronic communication tools and other promotional materials taking into account the relevant legal framework
  • Actively participate at forecasting and budgeting - allocate and monitor sales budget and Advertising & Promotion Budget
  • Initiate diagnosis programs, disease awareness projects (if applicable)
  • Initiate local market research (if applicable)
  • Develop and execute the brands’ appearance at relevant congresses
  • Cooperate and make synergies with Medical Department colleagues in the above activities
  • Work in accordance with company SOPs and Compliance procedures, with special regards to Medison’s code of ethics and guidelines set by the compliance and regulatory departments
  • Proactively observe the markets and trends, collect and evaluate market insights, bring issues, mitigate risks and leverage opportunities
  • Monitor sales activities of competitors, their strategies and respond in adequate way according to the strategic objectives


Requirements

  • Minimum 3 years of experience in pharma in commercial role, company with innovative products, ideally with experience in a startup environment
  • Proven success in developing and executing marketing strategies for multi-brand portfolio
  • Experience required in launching of innovative products
  • Proven ability in market analysis
  • Has a proven reputation in the market with strong relationships with key stakeholders from therapeutic areas in which we work
  • Strategic insight and planning
  • Resilience
  • Ability to collaborate with and have an impact on senior stakeholders internally and externally
  • Mindset of continuous learning
  • Self-management & self-motivation
  • High ethical and compliance standards
  • Excellent interpersonal & communication, especially presentation skills
  • Ability to foster cooperation between functions
  • Strong commercial, financial, and marketing acumen
  • Ability to manage complexity (across brands, markets, functions)
  • Communication skills - communicate company mission, vision & goals externally and internally, influencing the peers to increase their engagement.
  • Digital marketing expertise
  • Project management
  • Fluency in English and Polish